Today, how-to books from Klutz come packaged with the tools of their trade (from juggling cubes to face paints to yo-yos), and are designed for doing, not just reading. "We think people learn best through their hands, nose, feet, mouth and ears. Then their eyes. So we design multi-sensory books.
For those of you who collect corporate mission statements, here's the Klutz credo: Create wonderful things, be good, have fun.